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Creating breakthrough products : innovation from product planning to program approval /

Jonathan Cagan • Craig Vogel

Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum - xxxii, 302 páginas : ilustraciones - Financial Times Prentice Hall books .

Subjects--Topical Terms:
Productos nuevos
Planificación de la producción
Administración de productos

LC Class. No.: HF5415.153 / C34

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Creating breakthrough products : innovation from product planning to program approval /

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