@book{11475,
	author = {Semprini, Andrea, and Goñi, Teresa,},
	title = {El marketing de la marca :},
	publisher = {Paidos, },
	year = {1995},
	series = {Paidos empresa ;},
	address = {Barcelona :},
	note = {Traducción de: Le marketing de la marque. Approche semiotique}
}