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    <title>ow customers think</title>
    <subTitle>essential insights into the mind of the market</subTitle>
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  <name type="personal">
    <namePart>Zaltman, Gerald</namePart>
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  <physicalDescription>
    <extent>323 páginas 24cm.</extent>
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  <note type="statement of responsibility">Gerald Zaltman</note>
  <subject>
    <topic>Comportamiento del consumidor</topic>
    <topic>Aspectos psicológicos</topic>
  </subject>
  <subject>
    <topic>Consumidores</topic>
    <topic>Actitudes</topic>
  </subject>
  <subject>
    <topic>Mercadotecnia</topic>
    <topic>Aspectos psicológicos</topic>
  </subject>
  <subject>
    <topic>Pensamiento creativo</topic>
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  <classification authority="lcc">HF5415.32 Z35</classification>
  <identifier type="isbn">1578518261 (papel alcalino)</identifier>
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