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How customers think : essential insights into the mind of the market /

Zaltman, Gerald,

How customers think : essential insights into the mind of the market / Gerald Zaltman - 323 páginas 24cm.

ISBN: 1578518261 (papel alcalino)

Subjects--Topical Terms:
Comportamiento del consumidor--Aspectos psicológicos
Consumidores--Actitudes
Mercadotecnia--Aspectos psicológicos
Pensamiento creativo

LC Class. No.: HF5415.32 / Z35

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How customers think : essential insights into the mind of the market /

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