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How customers think : essential insights into the mind of the market / Gerald Zaltman

By: Material type: TextPublisher: Harvard Business School, c2003 Boston, Massachusetts :Description: 323 páginas 24cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 1578518261 (papel alcalino)
Subject(s): LOC classification:
  • HF5415.32 Z35
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